Never have brands had to navigate such seismic, macroeconomic waves. Prices are rising at their fastest rate in 40 years, with consumers and businesses facing soaring energy, fuel, and food costs globally.
In this guide, we delve into the global crises impacting eCommerce brands, how brands can react and succeed, as well as our pick of the marketing trends that will set you apart this year and next.
The Threats Affecting eCommerce
Digital advertising revenue reached $189 billion in 2021, jumping 35% - the highest increase since 2006.
But the picture is far from rosy, with consumers and businesses impacted by inflation, a war in mainland Europe and supply chain challenges caused by the vestiges of a global pandemic...
What Can eCommerce Brands Do?
As consumers cut back on spending due to reduced disposable income, they are less inclined to click on online ads. The results: lower click-through rates (CTRs), brand searches, site traffic, sales, and ROAS. But with seismic change comes opportunity...
eCommerce Performance Look Book AW '22
Beyond addressing global challenges affecting consumer behavior and confidence, there are opportunities from emerging marketing trends that can boost campaign performance.
To give you a head start, we’ve pulled together the first-ever eCommerce Performance Look Book (AW ’22).